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Intensive Course: AI Applied to International Marketing of EVOO

AI TO SELL AND POSITION YOUR EVOO BETTER IN INTERNATIONAL MARKETS

ONLINE

Duration: 5 weeks | 7-9 hours per week  

Price: €1300  | Save €410 (32%)

€890 + VAT*

ESAO Alumni: €790 + VAT* | Save €510 (39%)
Select the "ESAO Alumni Discount" option when you enrol. 

Intensive Course: Artificial Intelligence Applied to International Marketing of EVOO

Course language: English 

Intensive Course: enrolment open with a discount until 17 September 2026. 

 

(*) International companies and intra-community operators are exempt from VAT.

The Intensive Course: AI Applied to International Marketing of EVOO is for you if

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You produce excellent olive oil and want to sell it abroad, but you don't know which countries or which channels to tackle first.

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You handle exports and need to identify importers and distributors, and prepare each approach in far less time.

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You manage the brand and produce content for your website, social media, LinkedIn and email, and you want to multiply your output without losing judgement or your own voice.

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You have your own brand and do almost everything yourself. You need a method to attract clients and follow up without a team behind you.

From scattered information to a clearer commercial plan for your EVOO

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  • Prioritise markets. Compare countries, competitors, channels and opportunities without mistaking an AI answer for a reliable source.

  • Define your buyer. Build a priority buyer persona and better understand their motivations, objections and buying journey. 

  • Sharpen your positioning. Turn origin, quality, sustainability and value proposition into the right messages for each market and type of client.

  • Plan your content. Design content for your website, SEO, LinkedIn, social media, email, landing pages and campaigns with a clear commercial goal.

  • Organise lead generation. Qualify leads, structure the funnel and prepare more consistent follow-ups in a CRM.

  • Apply it to your project. Bring every decision together into a 90-day marketing and export plan for your brand, company or project.
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METHODOLOGY

AI Applied to International Marketing of EVOO

ONLINE

The course is delivered entirely online through the ESAO Online Campus, in English and at your own pace, so you can move forward whenever it suits you without depending on fixed schedules or live sessions.

Each topic combines content applied to EVOO, real examples from the sector and self-assessments so you can check that you have taken it in. The final assignment includes a downloadable template you will use to build your 90-day marketing and export plan.

 

CONTENT

AI Applied to International Marketing of EVOO

ONLINE METHODOLOGY

Course content

AI 00 · Understanding AI
What artificial intelligence is, what it can and cannot do, real opportunities for self-employed professionals and small EVOO businesses, risks, how to verify results, and responsible use without handing over your professional judgement.

AI 01 · International markets
How to use AI to research and compare international EVOO markets, review sources and prioritise countries according to how attractive they are and how well they fit your company.

AI 02 · Buyer persona and positioning
 How to define a priority buyer — importers, distributors, HORECA, retail or premium end customer — understand their buying journey, and build positioning and messaging adapted to each international market.

AI 03 · Content, SEO and campaigns
 How to plan your website, SEO, social media, LinkedIn, emails, landing pages and multichannel campaigns with the right objectives, calls to action and metrics.

AI 04 · Lead generation, CRM and sales follow-up
How to organise lead generation and follow-up, qualify leads, manage the funnel and apply automation while keeping human review in the loop.

AI 05 · Applied final assignment
How to bring everything together into a 90-day marketing and export plan, justifying decisions, actions, indicators and risks through a critical use of AI.

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ESAO Teaching Team

ESAO teachers are experts in their fields. They come from diverse professional and academic backgrounds and will help you grow and maximize your potential.
.Strengthening our Teaching Team is an ongoing activity that leads us to continuously incorporate new experts whose dedication to the students, passion for teaching and personal qualities stand out.

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Alumni Network

 Once you finish this Course, you will become part of the ESAO Community, with Alumni in over 20 countries.
As an ESAO student you will gain lifelong access to ESAO’s network and the opportunities that come with it. 

FAQ - Frequently Asked Questions

 

Do I need to know how to use artificial intelligence?

No. We start from the beginning: the first topic explains what AI is, what it can do and what it cannot. It is designed for professionals in the olive oil sector who want to start using it with a clear method, without unnecessary jargon.

How much time do I need?

It is 20 academic hours. We recommend spreading them over 4 weeks, at around 5 hours a week, and you have 8 weeks of campus access to complete the assignment without pressure. It is a 100% online, flexible course on the ESAO Online Campus: there are no live sessions or fixed schedules, so you move forward when you can.

How is it different from a digital marketing course?

Everything is applied to EVOO: markets, buyers, positioning, content, lead generation, CRM and exports. The examples and exercises start from real situations in the olive oil sector, not from generic cases.

Will it be useful if I already have a brand on the market?

Yes. The final assignment is built around your own brand, so you will finish with a 90-day marketing and export plan you can apply to the project you already have. Along the way you will review your priority market, your buyer and their buying journey, your positioning and messaging, your content and campaign planning, and lead generation and follow-up in the CRM.

Contact us

At the Escuela Superior del Aceite de Oliva, we look forward to hearing from you with any questions or suggestions you may have.