Your Final Master's Project is your company's real export plan, built with your tutor and ready to put into action.
3 MODULES + APPLIED AI + PRACTICAL CASES + FINAL MASTER'S PROJECT
1. Commercialisation · 8 topics + masterclass with an international distributor
Everything your EVOO needs to sell, at home and abroad.
- Online sales
- Quality and food safety certifications
- Packaging and brand strategy
- Olive oil labelling
- Trade fairs: the most relevant in the sector
- Awards for EVOO
- Success story
- Industry bodies
Masterclass with an international distributor.
2. Marketing · 12 topics + masterclass + one-to-one session
Build an EVOO brand that can sell at a higher price.
- Brand image
- Your website: how and what for
- Market segmentation strategies
- Buyer persona
- Digital marketing tools
- Mentions, bloggers and influencers
- Working on virality
- Creativity as a communication tool
- Co-marketing
- Marketing investment for EVOO companies
- The importance of olive oil packaging
- Brand audit
Masterclass and a one-to-one session to apply it to your brand.
3. Export · 8 topics + masterclass + one-to-one session
From the first order to the container, without costly mistakes.
- Requirements and strategies for exporting
- Markets
- Incoterms
- Customs inspection
- Documentation
- Common mistakes
- Small producers
- Specific export requirements
Masterclass and a one-to-one session to work on your target markets.
4. Applied Artificial Intelligence · 6 topics
AI as a working tool for exporting, not as theory.
- Understanding AI
- AI to analyse markets
- AI to define your buyer persona
- AI to create SEO content
- AI for CRM and sales
- Applied practice
5. Practical cases and Final Master's Project · your export plan
This is where you turn what you have learned into decisions for your company.
- 8 practical cases based on real export decisions, such as choosing which market to start with according to price, consumption culture and barriers to entry.
- Final Master's Project: not an academic exercise, but a real export or business development plan for your company or business idea.
- A defined assessment rubric and a final review with practical guidance.
Frequently asked questions
How international is the learning environment?
A high percentage of the students in our specialised olive oil training come from outside Spain, with many countries represented. The most represented countries are in Europe and North America. We also have students from North Africa and Asia.
Are there any financing options?
Yes. You can pay for the Master in instalments. In your meeting with admissions we will suggest the payment schedule that suits you best. You can also write to us at admissions@esao.es.
How can I get to know the Olive Oil School of Spain before enrolling?
Book an online meeting with our admissions team: we will answer your questions about the Master and see whether it fits your company and your markets. You can also write to us at admissions@esao.es.
Is this training available in Spanish?
Yes. This training is also available in Spanish. You can request the full brochure for the Spanish editions via WhatsApp at +34 601 064 949 or by email at info@esao.es.
Can I meet with you to find out more?
Of course. Book a slot in our calendar and we will connect you with the right person.
What if I have never exported?
The Master is also designed for you. It starts with the requirements and strategy for exporting, includes a topic specifically for small producers, and the practical cases work on decisions such as choosing your first market. You finish with your own export plan, reviewed with your tutor.